How to Balance Ambition and Peace Without Burning Out
Struggling to balance your ambition with peace of mind? You’re not alone. Learn how to prioritize what truly matters, avoid burnout, and redefine productivity so you can chase your goals without sacrificing your well-being.
How to Use AI Without Sounding Like a Robot? Get The Framework
AI tools like ChatGPT can save time, but they often leave your content sounding robotic and disconnected. In this post, we dive into simple, actionable strategies to keep your unique voice while using AI to create human and engaging content that truly connects with your audience.
Demystifying Demand Generation: AI, Outreach, and Marketing Insight
In a recent The Marketing Woman Podcast episode, I had the pleasure of discussing demand generation strategies with Yawa, diving into the role of AI, targeted outreach, and multi-channel marketing. Demand generation is essential for bridging the gap between brand awareness and sales, ensuring that every customer interaction builds interest and credibility. We explored how AI is reshaping demand gen, from customer profiling to optimizing outreach, and why it’s critical to blend automation with a personal touch for genuine customer engagement.
Yawa shared actionable insights on how marketers can refine their approach by working closely with sales teams, understanding the nuances of their target audience, and crafting personalized outreach that resonates. For demand gen professionals, mastering AI-driven strategies and customer insights can be game-changing, driving long-term success and deeper brand loyalty.
What’s the Key Marketing Trend for Analysts in 2025?
One of the key trends in marketing analytics—both now and in the future—is Multi-Touch Attribution and Predictive Analytics. These aren’t just buzzwords anymore; they’re integral tools that every marketer and analyst need to master. If you’re ready to put both sides of your brain to work, buckle up!
Imagine this: You head to Amazon for a printer but end up buying ink, A4 sheets, a stapler, and more. You send the link to your partner, they ask friends for opinions, and now everyone’s buying the same product. As a marketer, this is the customer journey you need to decode—who influenced the purchase, what paths they took, and how you can stand out in a crowded marketplace.
Want to learn how to break it all down and use it for your next campaign? Read on to dive deep into how analysts can support marketers with real-time data, overthinking the customer journey, and even predicting future behavior.
How The Marketing Woman Podcast Helps New Marketers Succeed
One of the best marketing podcasts for beginners, The Marketing Woman Podcast, was ranked #39 in India.
I've been reflecting on the journey and why I started this podcast—a question many of you have asked. So here are a few reasons that keep me motivated and excited about this project:
How to build a Personal Brand? Use my framework!
I love when people ask me “How do I build my personal brand, where do I start?” I usually end up giving them bits and pieces from my journey however, this bothered me since I am someone who loves structure, clarity, and playbooks— And that’s where my framework comes into play!
I’ve spent quite some time building this framework and I hope it helps you. I call it the “CRED” framework.
What is Account-Based Marketing? (ABM)
ABM is a fun marketing approach that helps you and helps someone else it’s a brilliant strategy, as long as everyone benefits from it.
Over the past five years, following (and loving) marketers who breathe ABM, I’ve gathered a TON of knowledge. You know me, we start with the basics. Let’s dive in
KPIs in Marketing: What are KPIs?
KPIs are essential, acting as a compass in marketing, guiding efforts towards success through insights into performance and ROI, reflecting crucial customer behaviors.
What is Data Privacy in Marketing?
In today's digital age, understanding the intricacies of data privacy laws like GDPR and CCPA is crucial for marketers and businesses aiming to navigate the complex landscape of customer data ethically. Our comprehensive guide explores the pivotal rights afforded by the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), including the Right to Be Informed, the Right to Access, the Right to Erasure, and more. Dive into how these regulations impact marketing strategies, ensuring compliance while fostering trust and transparency with your audience. Stay ahead in the digital marketing realm by mastering the essentials of data privacy and ethics!!