Anusha Kannan
B2B Marketer | Founder @ The Business Anthropologist | Author, The Inner Game
I study what remains “us” (human) when business becomes easier to automate.
We have more information, customer data, content, and AI tools than ever before.
Yet businesses still struggle with the questions that matter most:
Why do people choose one company over another?
Why do customers trust, stay, leave, recommend, or ignore a brand?
Why do two companies with similar tools, talent, and strategies achieve completely different outcomes?
I’m interested in the gap between what businesses can measure & what they actually understand.
The gap between what people say and what they do.
The gap between efficient systems and meaningful decisions.
The gap between what AI can automate and what people still need to decide.
Conversations from The 360° Marketing Show
These conversations happened on The 360° Marketing Show, hosted by Anusha before The Business Anthropologist. Archive at anushakannan.com/the-360degree-marketing-show-with-anushakannan.