Anusha Kannan
B2B Marketer | Founder @ The Business Anthropologist | Author, The Inner Game
Everyone has access to the same data, content, and tools now. That stopped being the advantage.
So what actually makes one business different from another? Some say trust. Some say long-term value. Both are right, and neither tells you where the real bottleneck is: building that trust, those relationships, that value, in the first place.
I spent my career moving from engineering to data science to marketing, chasing that question from every angle. That's the work I do now, helping brands figure out the same thing for themselves.