Hi, I'm Anusha!
I find the best customer stories and help tell them well. Over the last 5 years, I've worked across business analytics, marketing, and podcasting - and I'm currently building Gen Yodha, a platform for early-career professionals.
What I Do
Find Stories. Tell Them Well.
Customer marketing is about helping people who already love your product say why - in a way that makes them look smart, not you. I source customer stories, organize proof points, and create content that makes real users the hero.
Experience: At Zapier (contract), I organized their customer stories for internal teams to find proof points - audited 74+ stories and built metadata frameworks for GTM teams. I also built a prototype I'm currently pitching to customer marketers. 15+ practitioner interviews across Qualtrics, HubSpot, Coupa, Snowflake, Motive, and more.
Conversations That Matter
I host two shows - The 360° Marketing Show (full-funnel marketing conversations with practitioners) and From Zero (documenting what it's actually like to build something from scratch). I believe the best marketing content teaches you something you didn't know you needed to learn.
Results: Podcast ranked #39 in India, 15+ guest interviews across customer marketing, product marketing, and growth.
Customer marketing is finally getting the recognition it deserves.
Most marketing is about convincing strangers to trust you. Customer marketing is the opposite - it's about listening to people who already trust you and amplifying their voice. It's the most human part of marketing. When I interviewed Virginia Bryant (VP Customer Marketing, Qualtrics), she said something that stuck with me: always start and end with the customer, and your business will win. That's the work I want to do.
If your company wants to make money, you need customers. If you want more customers, you take such good care of the existing ones that they recommend others to choose you.
People are 4x more likely to buy when referred by a friend. That's not marketing - that's social proof at work. We trust people who've made the same decision we're about to make.
The IKEA Effect: when people participate in creating something, they value it more. Customer advocacy works the same way - when customers help tell your story, they become more invested in your success.
Most companies treat customer stories like a checkbox - get the quote, slap it on the website, move on. But the best customer marketing makes people feel like they're part of something, not being used for a testimonial.
The 360° Marketing Show
Full-funnel marketing conversations with practitioners from Qualtrics, HubSpot, Coupa, Snowflake, Motive, Freshworks, and more. Real strategies, not theory.
Watch All EpisodesFrom Zero with Anusha Kannan
Documenting what it actually looks like to build something from scratch - the wins, the walls, the weird middle part nobody talks about.
Watch All EpisodesGen Yodha 🏹
The anti-LinkedIn for early-career professionals (0–7 years). Not another feed to scroll - a tool that understands your context, matches you with the right peers, and gives you a real action plan every week.
I built this as a non-developer - a marketer who had an idea and figured out how to make it real. Supabase + GitHub + Vercel, shipped from my childhood room in Chennai.
Why it matters: 262 million young people globally are not in employment, education, or training. The infrastructure meant to support them was built for a world that's disappearing. Gen Yodha is built for the world that's coming.
Learn MoreSupabase, GitHub, Vercel - shipped as a non-developer
AI-powered weekly action plans, peer matching, anti-spam messaging, no public likes, 7-day message expiration
Live - Cohort 1 beta with early users
Let's talk.
Whether it's about customer marketing, building in public, or telling stories that matter.