Hi, I'm Anusha!
The person behind Gen Yodha - the anti-LinkedIn for early-career professionals. Over the last 5 years, I've worked across business analytics, marketing, and podcasting.
Current Focus
Focus 1
Education, Employment & Economic Contributions
I'm curious about what happens to education, employment, and economic mobility as AI accelerates. In 2025, 262 million young people globally are not in employment, education, or training (source). The infrastructure meant to support them was built for a world where middle management existed as a safety net, where hierarchical mentorship was the default, and where career paths were somewhat predictable. That world is disappearing.
I'm building Gen Yodha - a platform for early-career professionals (0ā7 years) to build real peer-to-peer support systems. Not another feed to scroll. A tool that understands your context through weekly reflection, then tells you who to connect with, what to focus on, and what your next move could be.
Who is making sure the people entering the workforce right now - the ones with the least leverage - have real access to opportunity, not just information?
Learn More About Gen Yodha š¹Focus 2
Marketing's Role in AI
Most marketers interact with AI without truly understanding its architecture or implications. They're adopting tools without developing real comprehension of what they're using. I'm interested in closing that fluency gap.
On the applied side - when I built Gen Yodha's AI career coach, I had to implement crisis detection, location-based resource routing, and cultural context awareness, because a generic response to someone in distress isn't just unhelpful, it's dangerous. That taught me what it actually means to build AI that listens to people.
Marketing has the same problem at scale: the gap between what AI surfaces about customer needs and what organizations actually do with that insight - where does that opportunity really live?
Work With Me
My GTM Strategy for Miroās āWorkshop Templates Hubā
Miro is already known as the go-to for async collaboration & workshops. But its marketplace is fragmented, and I think thereās an opportunity to build a "Workshop Templates Hub" powered by their best creators, agencies & partners!
My Lifecycle growth strategy for Linearās paid plans
Linear is a beautiful product-led tool teams love, but in product-led Saas, love # revenue (unless you design for it). This project explores how l'd drive upgrades, retention, and community engagement for Linear's paid plans... without breaking their clean product experience!
FREE Brand Voice & Content Operations System
Get my free walkthrough on building a brand voice & content ops system!
FREE Content Hub Strategy for a B2B SaaS Brand
Get a free walkthrough on Content Hub Strategy for a B2B SaaS Brand
FREE Newsletter Growth Strategy for a Creator Brand
Get my free Newsletter Growth Strategy for a creator brand now!
Community + How I work
Community isnāt built through vanity metrics, itās built in rooms, classrooms, workshops, and conversations. Hereās how I show up beyond just content.
My Go-to-market with Notion AI launch āNotion Templates Marketplaceā
Notion has built a large base of power users, creators, and teams. With the rise of AI, they launched āNotion AIā, but an untapped growth lever is creating an AI-powered Template Marketplace that helps users apply AI instantly to their workflows.
This case study explores how I would go-to-market with Notion's AI Template Marketplace, focused on creator adoption, user education, and monetization.
Want to work together?
Whether you need strategic marketing help or just want to chat about building something meaningful, I'm always up for good conversations with interesting people.