Anusha Kannan

B2B Marketer  |  Founder @ From Zero  |  Author, The Inner Game

We have more information than ever before. More customer data, content, technology, even more ways to reach people. Yet people often feel less understood.

Companies know what customers click, download, watch, and buy. They still struggle to explain why those customers stay, leave, trust, recommend, or ignore them.

I'm interested in understanding WHY

  • Why did the customer choose your competitor when your product was better?

  • Why did people trust that one founder before there was any proof?

  • Why do some ideas go viral while smarter ones just…fade out?

Previously on From Zero

Tell Me Why?

Think about this: 👀

Why did the customer choose your competitor when your product was better? Why did people trust that one founder before there was any proof? Why do some ideas go viral while smarter ones just…fade out?

The aim with From Zero is to peel the onion to get to the root of the decisions behind businesses, technology, and trust. Each week, on the From Zero podcast, I (Anusha Kannan) sit down with founders, researchers, investors, and operators and ask the questions they rarely get asked: Why what they built worked, who trusted it first, and what they saw that others didn’t.

What you’ll get by subscribing:

Each week, I’ll share the patterns hiding beneath successful people’s stories - the things that explain why something worked! Ideas that might change the way you think about business and yourself.

If you’re building something and you’d rather understand the why than copy the playbook, this is your cup of tea!