What is Account-Based Marketing? (ABM)
ABM is a fun marketing approach that helps you and helps someone else it’s a brilliant strategy, as long as everyone benefits from it.
Over the past five years, following (and loving) marketers who breathe ABM, I’ve gathered a TON of knowledge. You know me, we start with the basics. Let’s dive in
KPIs in Marketing: What are KPIs?
KPIs are essential, acting as a compass in marketing, guiding efforts towards success through insights into performance and ROI, reflecting crucial customer behaviors.
What is Data Privacy in Marketing?
In today's digital age, understanding the intricacies of data privacy laws like GDPR and CCPA is crucial for marketers and businesses aiming to navigate the complex landscape of customer data ethically. Our comprehensive guide explores the pivotal rights afforded by the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), including the Right to Be Informed, the Right to Access, the Right to Erasure, and more. Dive into how these regulations impact marketing strategies, ensuring compliance while fostering trust and transparency with your audience. Stay ahead in the digital marketing realm by mastering the essentials of data privacy and ethics!!
Multi-Touch Attribution: A Key to Marketing Success for B2B Companies
Let's go into the interesting realm of marketing storytelling. Storytelling has the ability to engage people, elicit emotions, and influence perceptions. We are naturally drawn to stories that allow us to relate, learn, and be inspired, whether through books, movies, or personal anecdotes. In the context of marketing, the narrative is critical for engaging customers, establishing trust, and fostering a feeling of community. Let's look at why…
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