What’s the Key Marketing Trend for Analysts in 2025?
One of the key trends in marketing analytics—both now and in the future—is Multi-Touch Attribution and Predictive Analytics. These aren’t just buzzwords anymore; they’re integral tools that every marketer and analyst need to master. If you’re ready to put both sides of your brain to work, buckle up!
Imagine this: You head to Amazon for a printer but end up buying ink, A4 sheets, a stapler, and more. You send the link to your partner, they ask friends for opinions, and now everyone’s buying the same product. As a marketer, this is the customer journey you need to decode—who influenced the purchase, what paths they took, and how you can stand out in a crowded marketplace.
Want to learn how to break it all down and use it for your next campaign? Read on to dive deep into how analysts can support marketers with real-time data, overthinking the customer journey, and even predicting future behavior.
How The Marketing Woman Podcast Helps New Marketers Succeed
One of the best marketing podcasts for beginners, The Marketing Woman Podcast, was ranked #39 in India.
I've been reflecting on the journey and why I started this podcast—a question many of you have asked. So here are a few reasons that keep me motivated and excited about this project:
KPIs in Marketing: What are KPIs?
KPIs are essential, acting as a compass in marketing, guiding efforts towards success through insights into performance and ROI, reflecting crucial customer behaviors.
What is Data Privacy in Marketing?
In today's digital age, understanding the intricacies of data privacy laws like GDPR and CCPA is crucial for marketers and businesses aiming to navigate the complex landscape of customer data ethically. Our comprehensive guide explores the pivotal rights afforded by the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), including the Right to Be Informed, the Right to Access, the Right to Erasure, and more. Dive into how these regulations impact marketing strategies, ensuring compliance while fostering trust and transparency with your audience. Stay ahead in the digital marketing realm by mastering the essentials of data privacy and ethics!!
Multi-Touch Attribution: A Key to Marketing Success for B2B Companies
Let's go into the interesting realm of marketing storytelling. Storytelling has the ability to engage people, elicit emotions, and influence perceptions. We are naturally drawn to stories that allow us to relate, learn, and be inspired, whether through books, movies, or personal anecdotes. In the context of marketing, the narrative is critical for engaging customers, establishing trust, and fostering a feeling of community. Let's look at why…
