Anusha Ramesh Kannan

Some days it feels like I’m running a whole media company out of my apartment (I am not), with too much coffee and not enough hours.

By title, I’m a Marketing Specialist. But that barely scratches the surface.

I create videos across YouTube, LinkedIn, Instagram, and TikTok. I host The 360° Marketing Show with Anusha Kannan (formerly The Marketing Woman Podcast), a podcast for marketers who want a seat at the table, not just a task list. I also write Context Switch (formerly Elevare Gazette), a newsletter packed with strategy, psychology, and practical insights, I host The Pivot to Balance Podcast

Oh, and I’m writing my first business book. It’s what happens when you combine a love for marketing, data, and the human brain… and give it too much caffeine.

A very detailed story, lol.

Where it all started

Growing up, I was the kid with a home library, a self-made stationery line, and a drive to build things from scratch. But I also lived in a world that valued facts and frameworks. So I found a way to blend both: the logic of numbers with the magic of storytelling.

I studied Information Technology, then pivoted to Data Science and Business Analytics. But it wasn’t until I moved to Boston for a Master’s in Marketing that everything clicked. Real-world projects, campus leadership, and internships lit the fire.

The turning point

In 2023, I joined JOANN Fabrics as a Business Analyst. On paper, it was perfect: creativity, data, strategy. But I quickly realized something was missing.

I wasn’t here to just hand over numbers, I wanted to translate them into stories that moved people and made decisions smarter. That realization changed everything.

So I built my own platform

I launched Elevare (now just Anusha Kannan) —a content studio for people who think deeply and build boldly.

It houses:

  • The 360° Marketing Show – For marketing nerds, strategy lovers, and curious thinkers.

  • Context Switch – A smart, no-fluff newsletter about marketing, productivity, and the real stuff no one talks about.

  • The 360° Nucleus- A resource hub with visuals, guides, and companion tools for my audience

What drives me

I’m a marketer with the mind of an analyst and the heart of a storyteller. I love asking questions, exploring how things work, and turning complex topics into something people actually want to read, watch, or listen to.

And while I’m still figuring it all out, one thing’s clear: I don’t want to just create content. I want to create clarity. For myself, for others, and for anyone trying to navigate the messy, brilliant world of business.

Ps. I just voice chatted with ChatGPT and this is definitely AI generated!