Apple and their stickers.
Apple is known for its branding. Initially, when apple started giving out stickers in their packages, apple wasn't a brand that everyone could afford. Let's see how they used this to their advantage.
Marketing is expensive
Yes. Don't you agree? But do you know what kind of marketing isn't expensive? The one and only kind of marketing you do not have to invest in... CUSTOMERS. Your customers are your best marketers, in a good way. I am the best marketer for my digital marketing institute, they do not pay me to say this, but that place changed my life.
Customer Loyalty
When you give out great service or product customers will forever be loyal to you it's called Brand loyalty. I purchased the Apple iPhone 6s in 2016, have not moved to any other brand since then, do you know why? They did well on their promise.
The Stickers
I am honestly waiting for the day they stop giving these stickers, and everyone who kept the stickers can transform them into NFTs... Ownership of these stickers symbolizes status. It shows that you can afford an Apple product. You love it so much that you paste their sticker on your car, laptop, bags, phones, etc...
Branding
Branding is an important part of Marketing. Apple stickers that are pasted on publicly accessible or visible places result in branding for the brand. Low cost, yet very effective.
Let's hope to god that someone from Apple sees this.
Apple,
Here is a view to further your idea to help the environment
Instead of stickers, give us seeds, Apple seeds (pun intended) and have a website where we can send you images of our plants :))---- I AM TRADE MARKING THIS NOW.
-Anusha