What’s the Key Marketing Trend for Analysts in 2025?

One of the key trends in marketing analytics—both now and in the future—is Multi-Touch Attribution and Predictive Analytics. These aren’t just buzzwords anymore; they’re integral tools that every marketer and analyst need to master. If you’re ready to put both sides of your brain to work, buckle up!

Imagine this: You head to Amazon for a printer but end up buying ink, A4 sheets, a stapler, and more. You send the link to your partner, they ask friends for opinions, and now everyone’s buying the same product. As a marketer, this is the customer journey you need to decode—who influenced the purchase, what paths they took, and how you can stand out in a crowded marketplace.

Want to learn how to break it all down and use it for your next campaign? Read on to dive deep into how analysts can support marketers with real-time data, overthinking the customer journey, and even predicting future behavior.