Starbucks' Oleato!

Sitting here at Starbucks I observed one of the workers putting up posters' for 'Oleato', "The new coffee ritual is here" Obviously, I was curious, and I immediately googled it!

Starbucks once again, is creating exclusivity for not just the brand now, but for this product as well! How?

This is available only in select stores! It looks like Boston is not still on their official map, but they are starting to serve them now.

The immediate thought I had was, "Oh wow, if it's available only in 8 places, then I MUST try it before it goes viral"

The urge to be one of the OGs to try it is real!

I just might try it, will you??

-Anusha

Previous
Previous

Why is Branding important? and, What is the difference between branding and positioning?

Next
Next

B2B vs. B2C Marketing: Understanding the Key Differences