Hello! I’m Anusha Ramesh Kannan
I make marketing stupidly simple, so customers get it & buy it.
Join Context Switch
PODCASTS & BLOG
Why I do what I do
Every great connection starts with a story. Mine began with a simple belief:
“Everyone deserves to find what truly moves them. I chose marketing to connect people with products and services they will love and analytics to understand what people truly appreciate.”
AI isn’t just another marketing tool, it’s a system reshaping how people search, choose, and connect with brands. In this blog, I break down why traditional strategies like SEO aren’t enough anymore, how marketers must adapt to things like Answer Engine Optimization (AEO), and what it really means to design for tokens, not clicks. If you care about standing out in an AI-driven world, this is where the conversation starts.